![]() ![]() Lao Ma – Digital solution developerĪfter travelling between regions, Lao Ma stayed in a hotel for 14 days to quarantine. However, his determination resulted in the CEO eventually agreeing to talk about his business services. When he finally caught a glimpse of the CEO walking out of the office, he tried to promote his company and handed over his business card, but he was again asked to leave and his papers were thrown on the floor. While waiting for a company’s CEO in front of their office, he was turned away by security staff. Si’s business was about to go under so he did everything he could to try and find new clients. Chen Si – Digital service providerĬhen Si’s story highlights the challenges that many businesses faced to survive during the COVID-19 pandemic. Lao Yang travelled alone to the hospital in order to deliver the devices and other materials that were in short demand. Lao Yang – Hardware video conference providerĭuring the pandemic, Huoshenshan, an emergency COVID-19 hospital, urgently needed devices which could provide online consultations with patients suffering from the virus. The campaign featured four true stories from service providers across various industries and documented their experiences during the pandemic. Inspired by the famous line in William Shakespeare’s play Hamlet, WeChat Work named its recent campaign “ to B or not to B” with the “B” representing business. ![]() One of the ways it has achieved this is through campaigns that highlight its benefits for businesses across a range of industries.Ĭredit: WeChat Work Shakespeare-inspired campaign As of 23 December 2020, the platform was home to over 130 million active users and more than 5.5 million businesses. Credit: WeChat Workĭespite returning to offices following China’s main COVID-19 outbreak, WeChat Work has maintained its popularity. As of May 18, 2020, WeChat Work had provided business services for more than 250 million WeChat users and enabled 220 million people to conduct online meetings during the outbreak. It upgraded its online meeting services, as well as adding online medical consultations and COVID-19 related notifications. WeChat Work is home to over 130 million active users and more than 5.5 million businessesĭuring China’s COVID-19 outbreak in February 2020, WeChat Work expanded its features to meet the growing demand among businesses to operate online. Credit: WeChat Work WeChat Work during COVID-19 ![]() WeChat Work helps to alleviate this problem by differentiating between home and work. Many people use WeChat for both their personal and work lives meaning that they can never truly switch off from work which has contributed to China’s growing overtime work culture. WeChat Work helps users separate work from their daily lives as it turns off notifications when they are offline. It offers tools to monitor attendance and approvals, as well as video conference and file-sharing services.Īs part of the WeChat ecosystem, the platform enables users to directly add contacts from the messaging platform and has a similar layout. WeChat Work (known as WeCom outside China) is an online communication platform for businesses similar to Microsoft’s suite. WeChat Work enabled millions of employers and employees to continue working remotely throughout the COVID-19 pandemic but how has it sought to maintain popularity as workers returned to the office? WeChat publishes first international report ![]()
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